After Placing and Tracking Over $ 1 Million in Online Advertising, I Can Say Without Reservation That It Is Possible To Consistently Blow Away the Industry Click Rate Averages

Hint: You might have to fire your designer and do them yourself, since creating winners (once you know the secrets) is incredibly easy.

September 29, 2008

Dear Fellow Marketer,

The average click rate for a banner ad is a tenth of a percentage point. That's not 1%, that's 0.1%. Speaking from experience as an online marketing consultant, I can tell you that is unacceptable and unnecessary.

I have over ten years experience marketing banner ads, everything from events to software, and I know why the average is so low. Your click rates can skyrocket with the utilization of a few key strategies I've mastered.

After years of helping clients achieve click through rates that demolish industry averages, I've decided to share my secrets with fellow marketers trying to smash through their previous benchmarks.

I Love my Designer Buddies, but They're Part of the Problem

The Internet needs designers, but these guys don't understand the critical elements of creating winning Internet ads.

When I work with an advertiser, I often challenge their designer ad and run one of mine ...after two weeks they always to remove their designer ad, and run the one I created instead. That's because my ads perform 2-4x better.

Some design elements are important, but most ads today are designed to death! The mind blower is that my ads are easier (and cheaper) to create.

After 10 + years of Selling, Building, and Developing Internet Ad Campaigns, I've Figured it Out

Internet ads are here stay. Contrary to popular belief, banner ads are definitely not dead. After 10 years of helping companies generate serious online advertising returns, I've found the basic keys that explode online results.

These Techniques didn't Fall into my Lap - They were Developed through Over $ 1 Million in Online Campaigns for Result-Hungry Clients

For years I had been selling Internet media at other companies, but in September of 2001 I was out marketing on my own. Then 9/11 occurred, and it happened nearly the same time that the Internet bubble burst. It was no longer good enough to sell and "place" media ...it had to perform.

After I found that ineffective ads were losing me sales and clients, I realized that I couldn't rely on anyone but myself to make sure the creative could perform. I began to research, study, test, and analyze ads producing the highest conversion rates. I then distilled these principles and began to use them in my work with clients.

They were blown away by the results, and initially, so was I.

Here's the bottom line. I was given the choice to create effective campaigns or loose my job. I'm happy to tell you my research was a success, and that I still work with many of those advertisers to this day.

"but Jason...what about branding?"

The Internet is largely used today as a direct response medium. Of 10 clients, maybe 1 will tell me their campaign objective is branding and not about clicks. This guide is about clicks, ROI, and results. If you want branding, see your designer - that's their bread and butter. If you want results, read on.

I'm asked by Both Multi-Million dollar Companies and Mom and Pop Internet Entrepreneurs to help Rescue Their Banner Ad Campaigns from Horrible Click Rates ...and I'm Not Even a Designer!

I still work closely with my advertising clients to make sure their creative kicks butt and gets clicked. If I don't, their campaign flops and I loose their business.

I've distilled all that I've learned in working hands on with top clients like Boeing, United, and American Express. These techniques can be used by anyone to increase click rates and improve the quality of traffic they receive.

Here's just Some of what I can Teach You - All this and Much More Found in my Book, Banner Design Secrets

	Real examples of ads that pull click rates over 10%. Yes it Is possible!
	Colors and layouts that work to capture the eye of the visitor without turning them off in the process.
	Dozens of examples of ads that you can learn from and model your ads after.
	Where to find loads of great royalty free images to use in your banner ads and which ones work best.
	A complete step by step guide to developing a banner ad from concept, to creation, to placement.
	How to track your clicks and activity. A guide to simple and effective internet ad tracking systems.
	A complete explanation of all the key terms used when buying banner media so you don't look like a newbie when you negotiate your first media purchase.
	Where to get the best ad deals and how to save a ton of money when negotiating your media buys. Trust me, I sell media and the experienced buyers us these techniques all the time!
	How to use simple, low-cost software to create winning ads even if you have no design background! In fact, it's better if you have no experience at all!

You'll never hear these tips and techniques from a designer, the same guys who create 99% of the banner ads out there. Their focus is on making ads look pretty, not effective.

 

Good question. The principals I discuss in Banner Design Secrets can be applied to any online advertising program for strong results. Whether you are after individual consumers or a large company, my techniques effectively target the people you're trying to reach.

"Why Should I Care About Improving
My Banner Ad Results?"

1. Banners are growing in popularity, not shrinking! Banner Ads are still one of the easiest Internet advertising forms to place and measure. Almost every site offers prime space for one target or another.

2. Advance Your Marketing Career! Show how you doubled your company's campaign results and your team could view you as a guru, rock star, or marketing genius. You might even get a promotion or raise!

3. You'll save a boatload of money with more efficient campaigns! If you own a business or are an Internet entrepreneur , these strategies can save you hundreds or even thousands of dollars on your marketing costs. Banner Design Secrets can help you generate more leads than you ever thought possible, and get you those customers quickly!

"If these techniques are so GREAT and EASY,
why isn't everyone using them already?"

Another great question. Based on my experience teaching these techniques, it's probably because some of these strategies are opposed to conventional advertising wisdom. Also, the method I teach uses strategies that aren't as obvious as the standard tricks and gimmicks people spot so easily. The strategies found in Banner Design Secrets, however, are inconspicuous and much more effective.

It's also often that people running online advertising campaigns simply do not have enough time to devote to learning all the right strategies. With Banner Design Secrets you can save time and learn everything you need to now about operating a highly successful online ad campaign.

What it Looks like when you Double Your ROI

Don't Spend $5,000 or $10,000 on a Banner Campaign to Waste it on a Wimpy Ad that Doesn't Perform!

I've worked with clients who spend 2-3 weeks planning their media placement strategy, then spend $5-$10k to advertise on a variety of web sites, only to spend a half-hour whipping up a few banner ads.

That's like Tony Stewart qualifying to race in a Pontiac stockcar, and entering the Daytona 500 in a go-kart. Your thousands of dollars in media depend on this little product.

The techniques I'm about to share with you have propelled many other marketers to explode their banner click rates. Are you ready to do the same?

Bonus Pack 1

Tools of the trade

Complete directory of banner ad providers, software and tracking tools

Checklists

ROI Calculators

Campaign Tracking Kit - Perfected from years of managing multiple campaigns on a variety of sites, this fail-safe method can help you to manage a large number of online campaigns in an organized way.

Bonus Pack 2

Running Banner Ads in Google
Turning Your PPC Ads into Banners

Bonus Pack 3

Two-Part Interview with Jason Lexell where he reveals all with eye-opening examples.

Complete access to 33 design templates

Are you Ready To See your Click Rates Skyrocket?

All the info you need is right here!

Special Price Save $50.00 Not $97.00 Only $47.00

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Wishing You Online Success,

Jason Lexell, President
Digital Harvest Media

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